In a blog post this morning on Search Engine Watch, Mark Jackson came REALLY close to tweeting about Search Twitter’s importance in the search world. ( View Mark’s post here ) He addressed the major differences between what Google is presenting in search, including blog results, news and press release results, product results, maps, etc., and Twitter’s search, which brings to light a more real time search focused on what people are looking for RIGHT NOW, rather than yesterday.

I wanted to comment today on the convention of revolution, as this fits in with what we keep seeing with Twitter and upstart search engines across the internet.

Jackson’s title referred to Twitter as a Google Killer, though he did clarify he does not think that Twitter will truly challenge Google. But the challenging of Google is where I want to focus.

Take a walk with me…

It seems that there are always a ton of dissenters – or revolutionists – who wish to see our greatest available tools fail. Years ago, it was the dethroning of Yahoo!, at the hands of the upstart Google, that was the shot heard around the virtual world launching the search revolution. Like governments around the world, populations are always happy at the fall of the evil regime and eager to place some other power hungry monger in the fallen government’s place, be they dressed like saviors.

As history shows us, it is not long before there is new discontent among the people and soon every new power hungry monger thinks they can challenge the ruler. The ruler is no longer able to provide services as they had in the past, like 100% uptime on free web based email and free statistics with no loss of data or search completely free of spam.

So what???

Clearly, the trail that Google has blazed is now filling in behind them with weeds. Clearly there are others out there who THINK they can do IT better than Google. But no one provides the whole package like Google. No one knows the full extent of “IT”. Google headed the original search revolution and opened all of the world’s eye to internet search possibility. Google’s reach has gone far beyond just search.

Let these upstarts continue to believe they can assassinate Google. Let the people believe these upstarts can offer something better. If all the services Google really provides come tumbling down, lets see which upstart can pick up the pieces. It won’t be Twitter or WolframAlpha. There is much more to providing a good search portal and algorithm then being mentioned on NPR or getting tweets that Johnny Depp just bought a latte. More importantly, until there is catastrophic failure (not just something identified by a whale) with the status quo, there just isn’t a reason for revolution.