Social Media Marketing (SMM)

Social media has established a strong foothold in the realm of internet marketing. Businesses who want to be successful must embrace this form of communication. What started out as a way for individuals to share information within their personal network has turned into a way for businesses to be brought before an expanding audience by way of viral distribution.

You may have been inundated by terms like ’syndication’, ‘aggregation’, ‘podcasting’, micro-blogging’, ‘viral’, and  ‘mashup’. We understand what these terms mean, and how these tools are used in social media marketing. Components of a Social Media Marketing plan include: 

  • Blogs
  • Social Networks (Facebook, LinkedIn, MySpace)
  • Microblogging (Twitter)
  • Social Bookmarking
  • Photo Sharing
  • Video Sharing
  • Podcasting
  • Outreach Programs
  • Brand Monitoring
  • Mashups
  • Events & Meetups
  • Syndication
  • Content Aggregation

A well-developed social media marketing plan is an evolving program that operates in real time and depends upon participation from you and your growing community. We work with you to develop a plan that utilizes the relevant tools to build, nurture, and grow your social media network.

Social media marketing approaches internet and digital marketing in a new way, utilizing existing technologies. A traditional business web site brings visitors to the site to deliver a message about a product or service, in hopes of increasing patronage. Social media marketing exercises a broad approach. Search engines are no longer the only way for people to find your business website. Now, through social media, we actively pursue customers by encouraging their friends, family and peers to broadcast on your behalf. The challenge is to develop the network. The goal is to allow your network to define who you are as a business and/or as an individual. The payoff is an increased loyal customer base.

Equity Marketing Solutions understands. We’d like to consider you the newest member of our network. Contact us to schedule development of a custom social media marketing plan for you or your business.