Pay Per Click Marketing Campaigns (PPC)

Increase Sales Through Intelligent PPC Strategy

EMS offers Pay-Per-Click campaign management for all levels of need. We can create, manage and optimize ad campaigns in the major PPC engines to complement any organic SEO program.

The major search engine PPC programs include Google AdWords, Yahoo Sponsored Search, and MSN AdCenter. We utilize a hands-on, non-automated approach to PPC program management that includes daily monitoring of budget, keywords, ads, and extensive monthly reporting.

Who can benefit from Pay-Per-Click marketing?

You are a candidate for pay-per-click marketing if:

you have a new website that is still developing natural rankings

• your keywords are highly competitive and you need to complement your natural rankings
• you want to promote one-time, seasonal, or holiday special offers

 Some companies use automated tools to manage their accounts, allowing the programs to set & maintain their ads, bids, and keywords. At EMS we take a more hands-on approach, setting up campaigns and ad groups, researching keyword lists, writing ads, and setting bids manually. We find that being in control of our ad campaigns on a daily basis allows us to better control cost and ROI for our clients.

Speak to a marketing specialist at EMS about your e-marketing needs, including optimized pay-per-click campaign management.