Link Building

Link popularity simply refers to the total number of outside pages that link to your website. These types of links are commonly called “inbound” links. If a page from another website links to your website, then you gain popularity points with the search engines. The major search engines, such as Google, assign a score to your website based on how many links are pointing to or linking to any particular page in your website. The greater your website’s link popularity, the more important search engines consider your website.

Links are vital for search engine rankings and can dramatically increase traffic to your website. Since the most popular search engines like Google and Yahoo use link popularity as one of the crucial factors in determining the importance or relevance of your website, increasing your link popularity score can help boost your website’s position – or ranking – in the search engine results pages.

Acquiring good link popularity plays an enormously important role today in achieving good rankings with the most popular search engines. Search engines like Google, Yahoo! and MSN look at two basic areas to determine rankings – the website itself (or on-site criteria) and link popularity (or off-site criteria). Optimizing a website with high quality content containing the right keywords along with logical site architecture is equally as important as obtaining quality, inbound links from a number of different websites. So it’s in a website owner’s best interest to get the most links from the best sites possible.