Data Feed Optimization (DFO)

What Is Data Feed Optimization?

Data Feed Optimization (DFO) is the strategic modification of a data feed to appeal to the ranking algorithm of a search engine or shopping search engine. Popular shopping engines like Google Products utilize a unique ranking algorithm that displays products based on relevancy. DFO addresses the specific requirements needed to excel within that database.

The act of DFO deals with a combination of coding, content, and feed design to get your website product results to appear prominently in non-fee-based shopping engine results pages without aid of sponsored listings, Pay Per Click, or by only using price as a primary means of appearing in top results.

This unique form of advanced search marketing allows for data feeds to be created, managed and optimized for a variety of specialties including: retail products, services, hotel reservations, vacation packages, rentals, home sales, MLS listings, jobs and employment opportunities, events, activities, personals and more. Google Products progressive growth is opening up new opportunities for businesses in a multitude of industries never before served by its predecessor Froogle.

Using DFO poses no risk to natural search rankings, PPC programs, or interference with brand message delivery – it only serves to enhance the search position, in-bound links, and clarity of your company’s message.