Using Social Media Marketing for your Business

Social media marketing is here to stay. It includes valuable and viable tools for marketing your business and developing your professional network. Learning to use these tools and keeping up with their changes can be overwhelming and time consuming. We try to keep our readers informed about how to best use popular social media tools like Facebook, Twitter, and LinkedIn with tips, tricks, and the latest updates. Also, look for information about newer platforms as they emerge such as Quora or Pinterest. If there’s something more that you would like to know about using social media marketing for your business, please send us your questions!

Why Smart Phones are Smart for Social Media

March 24, 2011

If I had to pick just one investment for small business owners to make in order to further their social media efforts, it would have to be the smart phone. It doesn’t matter whether you’re an Android or iPhone fanatic; the ability to communicate with your network at anytime from anywhere is priceless. Here’s why: ...

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Build Stronger Connections With Your Website Audience

December 17, 2010

Building connections with your audience gives you the chance to show your business in a different light, and to develop the consumer trust and loyalty that is necessary for business success.  These 5 tips will allow you to foster a deeper relationship with your website audience, and help you remember that there is a real ...

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Five Fundamentals of Blogging for Business

October 15, 2010

Many business owners think that having a blog will catapult them into social media stardom and that readers from around the world will flock to their website to read it.  If you have a blog, you have probably realized by now that this is not the case.  Although having a blog is essential to social ...

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Social Media and Word of Mouth Marketing

June 10, 2009

Did you know Unk Snargletoe the caveman invented the round wheel? You don’t know for sure, because you weren’t there.  But my mother in law was… and she told her son, her best friend Gilda, her hairstylist, the checkout man at the natural grocery store, six people in her book club and called me (to let ...

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Twitter in the Office – Intellectual Property?

May 29, 2009

So it is Friday… and the latest version of #FollowFriday blog post hit the rails this morning from WordStream.com. Those guys do a great job there of bringing to the forefront issues that companies should be conscious about. Today’s food nugget for thought that I latched onto pertains to social media ownership and specifically, Twitter. ...

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