Ratings & Reviews: Online Reputation Management

Reputation management is becoming essential to your company’s overall internet marketing success. Ratings and reviews left on user-generated content and third party review sites like Yelp, TripAdvisor, and Foursquare increase your overall web visibility but they can also make or break your credibility. Let us be your resource for reputation management: from tips about claiming your listings on Yelp and Google to how to respond to the dreaded negative review, we can help.

Protecting Your Business’ Reputation: Part II

September 23, 2011

Start Listening: Steps to Taking Control of Your Reputation Online One of the biggest mistakes that businesses make in managing their reputation online is that they don’t! It’s not because they don’t care; more often than not, it’s because they just don’t know where to start. We’re all busy enough as it is…so where do ...

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Protecting Your Business’ Reputation: Part I

August 12, 2011

What is Reputation Management & Why is it Important? The definition of reputation management is simply: listening and responding to information (feedback, comments, complaints, praise, etc) about your business online. Sounds simple enough, right? Social media has created an entirely new landscape for how people can find and share information. Facebook’s Founder & CEO, Mark ...

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Build Stronger Connections With Your Website Audience

December 17, 2010

Building connections with your audience gives you the chance to show your business in a different light, and to develop the consumer trust and loyalty that is necessary for business success.  These 5 tips will allow you to foster a deeper relationship with your website audience, and help you remember that there is a real ...

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How to Deal with Negative Online Reviews

October 26, 2010

5 Steps to Turning a Bad Review into an Opportunity for Your Business Ratings and reviews are becoming increasingly critical for building a successful online presence.  However, you are not going to like everything that your customers have to say.  When an unhappy customer writes a negative or hostile review on a site such as ...

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