Using Google Analytics To Understand How People Use Your Website

Google Analytics is the industry standard in tracking and analyzing how people interact with your website. With Google Analytics you can learn important facts such as how many people visit your website, what pages are the most (and least) popular, and what keywords they are using in search engines to find you. Google Analytics is free easy to use, and your webmaster should be able to easily install it in your website. In the articles below, we will examine some of the features of Google Analytics and how to use them. If you have any questions or comments we encourage you to submit them via the comments field on each article, or contact us directly.

New Keyword In Google Analytics: (Not Provided)?

November 29, 2011

You may have noticed a change in how Google Analytics is recording and reporting your traffic from Google in the last month; there’s a new keyword in town, and it’s called (not provided). This “keyword” represents any and all keywords used by website readers that found your website through a Google search query while logged ...

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Using Google Analytics To Understand How Readers Find Your Website

May 31, 2011

Note: This article presumes you have successfully installed Google Analytics in your website. In order to get the most out of your online marketing, you need to have the ability to track the effectiveness of your efforts. A critical tool in your arsenal is a comprehensive statistics program like Google Analytics. One of the most ...

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Google Analytics – How To Use Custom Reporting

February 18, 2011

Google Analytics provides a tremendous amount of interesting and pertinent information about the way that your readers use your website. You can easily use it to determine how people find your website, what pages they view, how long they stay, and whether or not they return. There are many combinations of information that are not ...

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