About once a month a client will ask me “Melissa, where did all of my keywords go? Every month I read the report you send me and all of the keywords that used to send me traffic are gone!” I can’t tell you how painful this is for me to hear. Of course, what they […]
Using Google Analytics To Understand How People Use Your Website
Google Analytics is the industry standard in tracking and analyzing how people interact with your website. With Google Analytics you can learn important facts such as how many people visit your website, what pages are the most (and least) popular, and what keywords they are using in search engines to find you. Google Analytics is free easy to use, and your webmaster should be able to easily install it in your website. In the articles below, we will examine some of the features of Google Analytics and how to use them. If you have any questions or comments we encourage you to submit them via the comments field on each article, or contact us directly.