Launch of New WordPress Thesis Site for Everyday Gourmet Vegan Bakery

July 1, 2011

Today, we launched a new website that we designed and built for Everyday Gourmet Vegan Bakery in Sodus, New York. Using the WordPress platform and Thesis theme, we created a completely custom, eCommerce, social media integrated website using the Shopp plugin. Here’s what Melissa Smith of Equity Marketing Solutions has to say about using Thesis ...

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Using Google Analytics To Understand How Readers Find Your Website

May 31, 2011

Note: This article presumes you have successfully installed Google Analytics in your website. In order to get the most out of your online marketing, you need to have the ability to track the effectiveness of your efforts. A critical tool in your arsenal is a comprehensive statistics program like Google Analytics. One of the most ...

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Facebook Causes: A Case Study by Equity Marketing Solutions

May 23, 2011

An in-depth look at how the use of Facebook Causes can transform your fundraising efforts. In March of 2011, our Capitola neighbors were devastated by the flooding that stemmed from an old, dilapidated culvert buckling under the pressure of a heavy rainy season. Homes and businesses were destroyed, displacing families and businesses; some temporarily and ...

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Current Trends In SEO, Social Media, And Other Online Marketing: A Guest Post By Sugarrae

May 11, 2011

Rae Hoffman-Dolan recently reached out and offered to guest-write for the blogs of her online community. We asked Rae a series of questions about current trends in SEO, Social Media, PPC, and Linking Strategies. We’d like to thank Rae for her thoughtful answers, and invite our readers to add their thoughts in the comments below. ...

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Enhance Your Social Media Presence with Professional Photography

May 9, 2011

Secrets to Taking Great Professional Portraits The old cliché still rings true: “you only have one chance to make a good first impression.” In today’s high-speed, social media-centric world, the amount of time you have to make that first impression count is limited, to put it gently. Few and far between are the days of ...

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Facebook Deals & Google Offers Enter the Daily Deals Race

April 26, 2011

Within a week of each other, Google and Facebook have both announced that they will be entering the Groupon-esque daily deals race. Google Offers, still in its trial period, is starting with a roll-out in Portland, OR before it expands to NYC and SF. Facebook Deals launched on the heels of Google’s Announcement starting with ...

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5 Must-Know Facebook Business Page Features

March 28, 2011

If you administer several different business pages, you may have found yourself constantly switching back and forth between yourself and your various pages. For a long time, it seemed that this was the only way to get things done. Thankfully, Facebook has made some changes in your favor! Whether you manage one or a hundred ...

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Why Smart Phones are Smart for Social Media

March 24, 2011

If I had to pick just one investment for small business owners to make in order to further their social media efforts, it would have to be the smart phone. It doesn’t matter whether you’re an Android or iPhone fanatic; the ability to communicate with your network at anytime from anywhere is priceless. Here’s why: ...

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We Are Moving!

March 10, 2011

Well, we’ve been in our current location for almost two years, and the time has come for a larger space. Tomorrow we will be moving from our current location on Bay Avenue in Capitola to a new suite in Aptos.  Our mailing address will remain the same, as will our toll-free phone number, but our ...

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Google Analytics – How To Use Custom Reporting

February 18, 2011

Google Analytics provides a tremendous amount of interesting and pertinent information about the way that your readers use your website. You can easily use it to determine how people find your website, what pages they view, how long they stay, and whether or not they return. There are many combinations of information that are not ...

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Website Design and Marketing Tips: Five Guidelines For Your Business Website

January 21, 2011

Every year websites are becoming faster, stronger and more intuitive. As a result, consumers have been reconditioned to expect more.  These 5 tips can help you meet the changing needs of consumers and maintain a competitive online presence. 1.       Put your best foot forward. You may not be able to create a brand new website, ...

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