2 days ago Google launched a new dashboard for the Local Business Center, allowing users to see the statistical data associated with use of their local listings. The information available is as follows (taken directly from an entry on the Google Lat Long Blog):
Impressions: The number of times the business listing appeared as a result on a Google.com search or Google Maps search in a given period.
Actions: The number of times people interacted with the listing; for example, the number of times they clicked through to the business’ website or requested driving directions to the business.
Top search queries: Which queries led customers to the business listing; for example, are they finding the listing for a cafe by searching for “tea” or “coffee”?
Zip codes where driving directions come from: Which zip codes customers are coming from when they request directions to your location.
Even if you’re a brand new user, just claiming your local listing for the first time, you’ll be able to see data from the last month.